22 November 2010

WLB Identity, Four Seasons Hotel Hangzhou

Short for West Lake Bistro, Qube were tasked to conceptialise a comfortable, all-day dining restaurant identity serving both Asian and Western cuisine. Relaxed bright indoor interiors, twined with outdoor terraces overlooking the enchanting West Lake. Our challenge was to meld the cultural nuances of West Lake with a contemporary edge as well as incorporating a look and feel that traversed both lunch and dinner sittings.

A pewter coin was customised for the restaurant along with a unique colour palette and menu style achieving a very unique identity which stayed very true to our initial direction.

01 November 2010

Coffee & Tea Packaging

Recently we had an unusual opportunity to develop tea and coffee packaging for a restaurant in Nairobi, Kenya. What was unusual about it was the packaging container had already been purchased by the client, we simply had to develop a labeling system which could be applied across 30+ teas and coffees as easily as possible.

A couple of routes were developed, one was based on various well known tea and coffee  phrases while the other was a clean band which allowed the hotel to apply the label themselves quite easily. Although we were very keen on the phrase route, the client opted for the simpler option of the two, which can be seen i the last two slides.

Still a great challenging project.