19 December 2010

Qubric 2011+

Having toyed with the idea of a thumb drive for a while and after several years of producing our much sort after calendar, we finally made the switch. It was a tough decision to move away from our ubiquitous annual calendar, but change is always good.

For those still missing our calendar, the 2GB thumb drive also had a selection of desktop wallpaper calendar months pre-loaded, shot by our resident shutterbug, Quentin.

The brief was to produce a limited edition, highly sort after, functional piece and the results speak for themselves with some great feedback including requests for more to build with!

View wallpapers here
All screen sizes available here

09 December 2010

Print vs. Digital

We are often being asked which is the best medium, Print or Digital. With the economy and environmental challenges snapping at everyone's heals, it is never an easy answer.

Having researched so much material on the pros and cons we thought we would summarise them altogether, develop the infographics and share the findings with you, giving you the insights you need to make that informed decision.

Print Vs. Digital eBook

03 December 2010

Retailing Carrie K.

Carolyn Kan, known as Carrie to her friends, a talented up-and-coming jewelry designer based in Singapore, approached us to help with her first retail space. We jumped at the challenge to conceptualise a retail area that evoked her artisan style as well as displayed her hand made jewlery at its best.

Our first challenge was with Carrie K's existing identity. Originally produced in a small printers shop in Florence there was already some emotional attachment to the mark. Our task was to have the crown redrawn, ensuring it sat better with the type and was more robust in its applications to various mediums: email sign-offs to glass engraving. We sourced a very well known print-maker in the UK, Christopher Wormell who had just recently re-drawn the London Royal Ballet crest. His unique talent was perfect for what we needed and a real joy to work with such a talented craftsmen. Chistopher redrew the crown by hand after which he then converted the drawing to a digital format.

The second part of the challenge was to develop Carrie K's retail space which was in a modern designer fashion store, The Society of Black Sheep. A whimsical wardrobe design became the Carrie K. focal point and combined with cut-out mirrors for the jewelry, the
Carrie K. retail brand was born.

[Update: Carrie K was awarded the Best New Jewelry Designer, Elle Magazine 2010]

To see more images from the retail space visit: Carrie K on Flickr