tag:blogger.com,1999:blog-46891633579152740842012-02-19T21:23:39.277-08:00Outside the BoxQuentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.comBlogger251100tag:blogger.com,1999:blog-4689163357915274084.post-54708221009225088292012-02-15T16:14:00.000-08:002012-02-15T16:14:54.547-08:00

The latest star to arrive in the Resorts World Sentosa portfolio of exclusive hotels, the Equarius Hotel boasts a unique tropical theme that distinguishes it spectacularly from its five star rivals. We were appointed to rationalise and establish the brand’s identity and positioning through the creation of a powerful, memorable mark and a comprehensive brand-guide, and to further develop it

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-80693229875858585752012-01-24T01:46:00.000-08:002012-01-24T01:51:12.255-08:00

For Qube's 2012 calendar we wanted to combine the everyday with people's love of taking notes, leaving notes, jotting down, scribbling etc. The challenge was how to combine the two and still make it aesthetically pleasing and useful. After some creative soul searching we developed a TAKE NOTE 'block' which combined 365 days with a unique set of notes on the reverse of each day. The box had

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-56881255274787985312011-10-17T23:40:00.000-07:002011-10-18T01:02:03.431-07:00

Have you ever wondered what it would be like if you could live forever? What would happen if aliens attacked? Why sex is fun? We were asked the same questions when the Discovery Network approached us to develop a new campaign for their series Curiosity. Our challenge was to develop a series of ads and accompanying eDM that best captured our sense of curiosity, asking the most fundamental

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com77B Tras St, Singapore 0790161.277412 103.84442000000001-38.8944415 44.078795000000014 41.449265499999996 163.610045tag:blogger.com,1999:blog-4689163357915274084.post-82179569795272015532011-10-17T23:37:00.000-07:002011-10-17T23:39:28.632-07:00

Hitting the international radar as one of the world’s most ambitious and exuberant cities, Baku is the capital of the oil-rich country of Azerbaijan – located on the Caspian Sea, just north of the Middle East and bordering both Europe and Asia. Since the country regained its freedom in 1991, the Azeris have been tapping their key commodity to reclaim their history and build a bold new

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com077B Tras St, Singapore 0790161.277412 103.84442000000001-38.8944415 44.078795000000014 41.449265499999996 163.610045tag:blogger.com,1999:blog-4689163357915274084.post-89010174421126597632011-10-17T21:17:00.000-07:002011-10-17T21:17:45.512-07:00

One year ago Instagr.am launched into the world. Now nearly 50,000 people sign up each and every day to become part of the world’s most vibrant photo community – creating a catalog of imagery that allows us to explore the world in ways never thought possible.  Instagr.am is a hugely popular photo-filter app that now has more than 9 million users and 250 million shared photos. It’s success

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-86074489901360268172011-09-28T00:47:00.000-07:002011-09-28T00:47:31.350-07:00

It's that time of year again when designers burn the midnight oil, thrashing their brains for the next big creative calendar idea. Today, calendars are not just tools that tell you what day or month it is, but serve a much more subtle role in our lives. A well-designed and aesthetically pleasing calendar can alter the visual aspect of a room and can even be a subject around which casual

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com077B Tras St, Singapore 0790161.277412 103.84442000000001-38.8944415 44.078795000000014 41.449265499999996 163.610045tag:blogger.com,1999:blog-4689163357915274084.post-17057709246828090922011-07-25T02:50:00.000-07:002011-07-25T03:57:08.113-07:00

Now in its 4th year, the Singapore Grand Prix night race is a spectacular, adrenalin driven event set in the heart of Singapore. Our Creative Director Quentin Berryman had the enviable task of Track Marshall in 2010 and in 2011 he'll be attending the race again as Observer. This year we also took the opportunity to enter the Race Official's t-shirt competition. Open only to the 2,000+ Race

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0Qube, 77B Tras St, Singapore 0790161.277412 103.844420000000011.2747305 103.84077200000002 1.2800935 103.84806800000001tag:blogger.com,1999:blog-4689163357915274084.post-21007369717921665912011-06-13T04:27:00.000-07:002011-06-17T00:39:53.780-07:00

Following on from our post in December 2010 on the launch of the bespoke jewellery brand Carrie K. More recently we developed her high end brand Veritas by Carrie K. Culminating in its inaugural launch at this years fashion trade show Blueprint 2011 at Marina Bay Sands, Singapore. Veritas encapsulates the essence of the Carrie K. brand, with its distinct handcrafted, limited edition pieces our

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.comQube Studio, 77B Tras St, Singapore 0790161.277412 103.844420000000010.9341765 103.37750100000001 1.6206475 104.31133900000002tag:blogger.com,1999:blog-4689163357915274084.post-56048860263721429802011-06-01T21:27:00.000-07:002011-06-13T17:36:02.552-07:00

We recently developed an identity for our photographer friend Pete Seaward Photography. It's not always easy to produce work for friends, add to that the fact that he was an x-designer in his previous life made for an interesting journey. Thankfully Pete was around during one of his world tours to join us during the design review, which made the whole process so much smoother. The monogram is

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-3496743631753230412011-03-18T02:19:00.000-07:002011-07-22T02:46:13.448-07:00

We were recently commissioned to Art Direct / Style and Produce a 6 day photoshoot at the new Waldorf Astoria on the Bund, Shanghai. The Waldorf is probably most famous for its  salad which was first created at the New York Waldorf-Astoria Hotel in 1896 not by a chef but by the maître d'hôtel, (dining room manager). The hotel had only just opened, which can sometimes be a challenge for shoots

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-18967872454777695092011-01-30T00:25:00.000-08:002011-02-01T18:30:06.397-08:00

Chinese New Year of the Rabbit is upon us and this year we decided to put together a set of Hong Bao's. These are traditionally red packets containing money given out during family or social gatherings during Chinese New Year or at weddings. There are no clear sources which trace the origin of the red envelope tradition although it is said during the Qing Dynasty the elderly would thread coins

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com1tag:blogger.com,1999:blog-4689163357915274084.post-30864875343112094532011-01-25T19:00:00.000-08:002011-02-01T18:30:43.923-08:00

At the end of last year we were approached by a charity organisation based in Ubud, Bali. They ran a small language centre offering free English classes to Balinese children as well as paid private conversation classes in English, French and Japanese for adult members of the local Balinese community. Devoted teachers from America, Canada and Australia joined together in support of Starfish and

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com1tag:blogger.com,1999:blog-4689163357915274084.post-65504546321900027242011-01-20T22:27:00.000-08:002011-01-22T03:00:39.640-08:00

There is something profoundly inspiring seeing true letterpress examples, even more so to acutally feel, touch and hold them. Maybe it is the notalgia of lead metal type, or that it evokes the very essence of design and print in its purest form, whatever it may be this dying trade has seemed to have found a resurgence in wedding collateral. Here are a couple of great examples by SMOCK based out

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-22665243557217879802011-01-04T17:53:00.000-08:002011-01-04T18:21:30.377-08:00

Fine Palate, approached us to help them develop a new line of food packaging. Having established themselves as the leading gourmet catering company in Singapore guests soon began to inquire about their line of food items for home entertaining. One of the chllenges for us was to deliver a concept that not only looked appealing on the grocery store shelves, but also practical for the buyer and

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-72336151737516177812010-12-19T19:31:00.000-08:002010-12-20T03:59:15.588-08:00

Having toyed with the idea of a thumb drive for a while and after several years of producing our much sort after calendar, we finally made the switch. It was a tough decision to move away from our ubiquitous annual calendar, but change is always good. For those still missing our calendar, the 2GB thumb drive also had a selection of desktop wallpaper calendar months pre-loaded, shot by our

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-26608195810960668252010-12-09T02:03:00.001-08:002010-12-09T02:41:34.542-08:00

We are often being asked which is the best medium, Print or Digital. With the economy and environmental challenges snapping at everyone's heals, it is never an easy answer. Having researched so much material on the pros and cons we thought we would summarise them altogether, develop the infographics and share the findings with you, giving you the insights you need to make that informed decision.

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-50360266251253960062010-12-03T02:07:00.000-08:002010-12-09T02:43:37.835-08:00

Carolyn Kan, known as Carrie to her friends, a talented up-and-coming jewelry designer based in Singapore, approached us to help with her first retail space. We jumped at the challenge to conceptualise a retail area that evoked her artisan style as well as displayed her hand made jewlery at its best. Our first challenge was with Carrie K's existing identity. Originally produced in a small

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-38163752617987968332010-11-22T23:33:00.000-08:002010-11-22T23:43:39.115-08:00

Short for West Lake Bistro, Qube were tasked to conceptialise a comfortable, all-day dining restaurant identity serving both Asian and Western cuisine. Relaxed bright indoor interiors, twined with outdoor terraces overlooking the enchanting West Lake. Our challenge was to meld the cultural nuances of West Lake with a contemporary edge as well as incorporating a look and feel that traversed both

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-30361093889420427912010-11-01T00:15:00.000-07:002010-11-01T01:07:13.260-07:00

Recently we had an unusual opportunity to develop tea and coffee packaging for a restaurant in Nairobi, Kenya. What was unusual about it was the packaging container had already been purchased by the client, we simply had to develop a labeling system which could be applied across 30+ teas and coffees as easily as possible. A couple of routes were developed, one was based on various well known tea

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-59158144359013060632010-10-20T02:44:00.000-07:002011-04-12T01:39:08.751-07:00

Some of the more interesting and rewarding projects we come across are those which become a labour of love. They seldom make money and hardly ever follow a time-line. You embark on these projects fueled by a desire to produce an enlightened piece of work, something that evokes a response in the reader and ultimately expresses creativity in its purest form. The Odd Poems and Slogans book, for

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-27237720729221059912010-10-07T22:47:00.000-07:002010-10-20T03:15:41.025-07:00

How do you get visitors to return to your site on a regular basis, that's always a question we find ourselves asking. Apart from ensuring the work is worth coming back to you can try offering freebies. We had already developed some graphic images for our website, so it seemed an obvious progression to adapt those images for use as wallpapers. Offering different sizes for different uses i.e;

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-77781270318173043382010-10-01T04:08:00.000-07:002010-10-20T03:40:50.332-07:00

Recently Four Seasons Hotel Sydney underwent some refurbishments and as part of that development Qube were commissioned to produce a new set of marketing collateral. Working within existing Four Seasons guidelines two distinct looks were created. (seen in the first few slides) One direction, which we particularly liked, was the 'art gallery' theme which used colourful bold graphic

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-71564326151248788472010-09-21T20:47:00.000-07:002010-10-20T03:40:23.144-07:00

We are all loving this miniature tilt-shift photography resurgence which you may remember seeing back in the Tom Cruise film Minority Report (2002).The images are described as using "tilt-shift", but the term is something of a misnomer because shift is seldom involved and is usually unrelated to the effect produced. However, not wanting to be left out, we got the app and did some of our own! (

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-9425731209083711152010-09-20T07:37:00.000-07:002010-10-20T03:40:05.663-07:00

We have just completed an epic 16 month project for the soon to be opened Four Seasons Hotel Hangzhou at Westlake (October 2010). Westlake, with its famous freshwater lake is located in the historic centre of Hangzhou, in the Zhejiang provence of Eastern China. A popular haunt since the Qing Dynasty, it was inevitable that sooner or later it would get the 5* treatment. Our role was to capture

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com0tag:blogger.com,1999:blog-4689163357915274084.post-45247782155976996422010-09-17T02:20:00.000-07:002010-10-20T03:39:31.158-07:00

We always seem to be in a state of flux at Qube, ever evolving our digital presence. Our old site was cumbersome and needed a tech wizard to update most of the time, so after much thought, we decided to migrate the site to WordPress. Although, to begin with, getting to grips with the user interface was a little challenging, it was worth the pain. Once mastered we then went about deconstructing

Quentin Berrymanhttp://www.blogger.com/profile/11903857513921063820noreply@blogger.com