For Qube's 2012 calendar we wanted to combine the everyday with people's love of taking notes, leaving notes, jotting down, scribbling etc. The challenge was how to combine the two and still make it aesthetically pleasing and useful.
After some creative soul searching we developed a TAKE NOTE 'block' which combined 365 days with a unique set of notes on the reverse of each day. The box had two sides 'Take Note' on one side for the days and 'Noted' on the other for the note papers.
The national holidays were treated slightly differently using a more exotic stock and printing techniques including de-bossing and foil stamping.
We also included the Chinese calendar dates which was very typographically challenging.
The packaging also worked as a stand making the complete package versatile and unique.
After some creative soul searching we developed a TAKE NOTE 'block' which combined 365 days with a unique set of notes on the reverse of each day. The box had two sides 'Take Note' on one side for the days and 'Noted' on the other for the note papers.
The national holidays were treated slightly differently using a more exotic stock and printing techniques including de-bossing and foil stamping.
We also included the Chinese calendar dates which was very typographically challenging.
The packaging also worked as a stand making the complete package versatile and unique.
