Espaing partner

In August of this year ESPA opened Singapore's largest luxury spa and hammam at Resorts World Sentosa with co-branding, advertising, photography, art direction, styling and marketing collateral by us. Here's a selection of the work:

Breaking New Ground in Baku

It was in October last year that we first shared with you some of the directions we had produced for the new Four Seasons Hotel Baku, Azerbaijan. Since then we have been busily developing over 100 collateral items; from tray removal cards to banqueting floor plan fact sheets.

Our role also involved sourcing and establishing links with a local printer within the region who were able to deliver to a high print standard. After assessing many dfferent printer calibres we eventually selected one based in Istanbul, a day or so drive from Baku. After having all the copy translated to Aseri the final artwork was sent out to production.

Colour proofs returned better than expected and it wans't too long after that the presses were running and the hotel was taking delivery well in time for their opening in June.

A very successful project where the challenges came more from working with new printers in unknown regions than developing new ideas.

Here are a selection of the items produced.

Equarius Rising

The latest star to arrive in the Resorts World Sentosa portfolio of exclusive hotels, the Equarius Hotel boasts a unique tropical theme that distinguishes it spectacularly from its five star rivals.

We were appointed to rationalise and establish the brand’s identity and positioning through the creation of a powerful, memorable mark and a comprehensive brand-guide, and to further develop it through a series of brand support functions including secondary graphics system and a full complement of in-room and marketing collateral. 

Brand Identity

Photography

eDM