WLB Identity, Four Seasons Hotel Hangzhou

Short for West Lake Bistro, Qube were tasked to conceptialise a comfortable, all-day dining restaurant identity serving both Asian and Western cuisine. Relaxed bright indoor interiors, twined with outdoor terraces overlooking the enchanting West Lake. Our challenge was to meld the cultural nuances of West Lake with a contemporary edge as well as incorporating a look and feel that traversed both lunch and dinner sittings.

A pewter coin was customised for the restaurant along with a unique colour palette and menu style achieving a very unique identity which stayed very true to our initial direction.

Coffee & Tea Packaging

Recently we had an unusual opportunity to develop tea and coffee packaging for a restaurant in Nairobi, Kenya. What was unusual about it was the packaging container had already been purchased by the client, we simply had to develop a labeling system which could be applied across 30+ teas and coffees as easily as possible.

A couple of routes were developed, one was based on various well known tea and coffee  phrases while the other was a clean band which allowed the hotel to apply the label themselves quite easily. Although we were very keen on the phrase route, the client opted for the simpler option of the two, which can be seen i the last two slides.

Still a great challenging project.

Poems Journal

Some of the more interesting and rewarding projects we come across are those which become a labour of love. They seldom make money and hardly ever follow a time-line.
You embark on these projects fueled by a desire to produce an enlightened piece of work, something that evokes a response in the reader and ultimately expresses creativity in its purest form.

The Odd Poems and Slogans book, for our dear friend John O'Sullivan www.Irish-Poet.com was no exception. John is a frenetic poet, if he is not tapping away his poems into his Blackberry he is doodling them on the back of postcards. Our challenge was to bring all these ephemeral materials he had been collating, from childhood photos to Egyptian street signs, together to create a very personal journal. The project stretched over 18 months, and at one stage was even residing in our meeting room with our designer, Shermeen.

Now nearing the end it will soon be in print, but before we unveil it we thought you may like to see how it evolved. From a DHL box brimming with odd poems and slogans to John's personal journal of discovery.

See the book in full here.