Jewel in the Crown

Following on from our post in December 2010 on the launch of the bespoke jewellery brand Carrie K. More recently we developed her high end brand Veritas by Carrie K. Culminating in its inaugural launch at this years fashion trade show Blueprint 2011 at Marina Bay Sands, Singapore. Veritas encapsulates the essence of the Carrie K. brand, with its distinct handcrafted, limited edition pieces our role was to bring that sense of bespoke, individuality to life in the identity and marketing collateral.

 

Capturing a Photographers Identity

We recently developed an identity for our photographer friend Pete Seaward Photography.
It's not always easy to produce work for friends, add to that the fact that he was an x-designer in his previous life made for an interesting journey. Thankfully Pete was around during one of his world tours to join us during the design review, which made the whole process so much smoother.

The monogram is based on the infinity symbol found on the SLR lens which was then tweaked to include the initials PSP. A unique use of the symbol and quite different from the normal photographer identities currently out there. The wordmark is based on the classic font Big Caslon.

In a world of email and .pdf, it was refreshing to have the client actively involved in the development process 'live'. Although in reality this process is sometimes fraught with danger!

Here is the final logo along with us work-in-progressing to infinity and beyond:
You can see all the behind the scenes shots on our facebook page.

 

Click the above to see the animated development

 

See Pete's work at www.peteseward.com

Waldorf Dressing

We were recently commissioned to Art Direct / Style and Produce a 6 day photoshoot at the new Waldorf Astoria on the Bund, Shanghai. The Waldorf is probably most famous for its  salad which was first created at the New York Waldorf-Astoria Hotel in 1896 not by a chef but by the maître d'hôtel, (dining room manager).

The hotel had only just opened, which can sometimes be a challenge for shoots based on past experiences, it can be compared to having 1,000 people who have just moved into a new home and you ask one of them where do you keep the teaspoons... thankfully this wasn't the case. The shoot went like clockwork!

Room with a view... sometimes

Bride with a view

Behind the scenes is never glamorous

 Great place to play with Instagram.

 Quentin also had the opportunity to shoot some images, here's a selection below.
See the full series here.