Westlake, with its famous freshwater lake is located in the historic centre of Hangzhou, in the Zhejiang provence of Eastern China. A popular haunt since the Qing Dynasty, it was inevitable that sooner or later it would get the 5* treatment.
Our role was to capture the essence of the property and its surroundings, from its beautifully landscaped gardens to opulent dining experiences. Simplicity was the key. Lotus ponds carpeted the lake which we took as the focal point for the collateral. A series of full colour photographs of lotus flowers were applied to guest collateral, while a simpler graphic was developed for smaller items. Four restaurant identities were also developed for the properties food and beverage outlets along with their respective restaurant menus.
The challenge with these projects is always the ability to coordinate the feedback from various key decision makers around the globe as well as ensuring timelienes are met. 16 months may seem a long time but with each key change came its own set of challenges. Working alongside world renowned interior design agency Spin (http://www.ds-spin.com) also ensured we were kept on our toes without standing on any others!
A thoroughly rewarding project. Some of the samples can be seen here, or you can visit our main website to view the complete set.
Four Seasons Hotel Hangzhou at Westlake
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