Design to a T

Now in its 4th year, the Singapore Grand Prix night race is a spectacular, adrenalin driven event set in the heart of Singapore. Our Creative Director Quentin Berryman had the enviable task of Track Marshall in 2010 and in 2011 he'll be attending the race again as Observer.

This year we also took the opportunity to enter the Race Official's t-shirt competition. Open only to the 2,000+ Race Officials, the brief was simply to develop an eye-catching design that any Race Official would be proud to wear. Here are some of the designs. Unfortunately we could only submit one. As you can imagine it was a tough choice.

Spoilt for choice, a screen grab from the designers desk top!

Submitted final version.

Some of the 'rejects'

Jewel in the Crown

Following on from our post in December 2010 on the launch of the bespoke jewellery brand Carrie K. More recently we developed her high end brand Veritas by Carrie K. Culminating in its inaugural launch at this years fashion trade show Blueprint 2011 at Marina Bay Sands, Singapore. Veritas encapsulates the essence of the Carrie K. brand, with its distinct handcrafted, limited edition pieces our role was to bring that sense of bespoke, individuality to life in the identity and marketing collateral.

 

Fine Palate Packaging

Fine Palate, approached us to help them develop a new line of food packaging. Having established themselves as the leading gourmet catering company in Singapore guests soon began to inquire about their line of food items for home entertaining.

One of the chllenges for us was to deliver a concept that not only looked appealing on the grocery store shelves, but also practical for the buyer and Food Palate. This involved a great deal of research into the packaging materials from recyclability to snap freezing methods.

The creative was the easy part, here are some of the directions.

Retailing Carrie K.

Carolyn Kan, known as Carrie to her friends, a talented up-and-coming jewelry designer based in Singapore, approached us to help with her first retail space. We jumped at the challenge to conceptualise a retail area that evoked her artisan style as well as displayed her hand made jewlery at its best.

Our first challenge was with Carrie K's existing identity. Originally produced in a small printers shop in Florence there was already some emotional attachment to the mark. Our task was to have the crown redrawn, ensuring it sat better with the type and was more robust in its applications to various mediums: email sign-offs to glass engraving. We sourced a very well known print-maker in the UK, Christopher Wormell who had just recently re-drawn the London Royal Ballet crest. His unique talent was perfect for what we needed and a real joy to work with such a talented craftsmen. Chistopher redrew the crown by hand after which he then converted the drawing to a digital format.

The second part of the challenge was to develop Carrie K's retail space which was in a modern designer fashion store, The Society of Black Sheep. A whimsical wardrobe design became the Carrie K. focal point and combined with cut-out mirrors for the jewelry, the
Carrie K. retail brand was born.

[Update: Carrie K was awarded the Best New Jewelry Designer, Elle Magazine 2010]

To see more images from the retail space visit: Carrie K on Flickr