It's not always easy to produce work for friends, add to that the fact that he was an x-designer in his previous life made for an interesting journey. Thankfully Pete was around during one of his world tours to join us during the design review, which made the whole process so much smoother.
The monogram is based on the infinity symbol found on the SLR lens which was then tweaked to include the initials PSP. A unique use of the symbol and quite different from the normal photographer identities currently out there. The wordmark is based on the classic font Big Caslon.
In a world of email and .pdf, it was refreshing to have the client actively involved in the development process 'live'. Although in reality this process is sometimes fraught with danger!
Here is the final logo along with us work-in-progressing to infinity and beyond:
You can see all the behind the scenes shots on our facebook page.
Click the above to see the animated development
See Pete's work at www.peteseward.com