01 October 2010

Working with Four Seasons guidelines

Recently Four Seasons Hotel Sydney underwent some refurbishments and as part of that development Qube were commissioned to produce a new set of marketing collateral.

Working within existing Four Seasons guidelines two distinct looks were created. (seen in the first few slides) One direction, which we particularly liked, was the 'art gallery' theme which used colourful bold graphic interpretations of the Sydney Harbour Bridge and Opera House to set the stage. The other depicted Sydney as the jewel that crowned Australia with the use of breathtaking city skylines images.

After much searching the cover image was finally sourced through the Tourism Australia Board image library who had some stunning images available for us. A unique line illustration of the Sydney Opera House 'sails' was used as a simple spot gloss varnish graphic in the final printed brochure and kit folder.

Overall, a really stunning piece which we were all very happy with.

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