15 February 2012

Equarius Rising

The latest star to arrive in the Resorts World Sentosa portfolio of exclusive hotels, the Equarius Hotel boasts a unique tropical theme that distinguishes it spectacularly from its five star rivals.

We were appointed to rationalise and establish the brand’s identity and positioning through the creation of a powerful, memorable mark and a comprehensive brand-guide, and to further develop it through a series of brand support functions including secondary graphics system and a full complement of in-room and marketing collateral. 

Brand Identity



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