26 April 2012

Breaking New Ground in Baku

It was in October last year that we first shared with you some of the directions we had produced for the new Four Seasons Hotel Baku, Azerbaijan. Since then we have been busily developing over 100 collateral items; from tray removal cards to banqueting floor plan fact sheets.

Our role also involved sourcing and establishing links with a local printer within the region who were able to deliver to a high print standard. After assessing many dfferent printer calibres we eventually selected one based in Istanbul, a day or so drive from Baku. After having all the copy translated to Aseri the final artwork was sent out to production.

Colour proofs returned better than expected and it wans't too long after that the presses were running and the hotel was taking delivery well in time for their opening in June.

A very successful project where the challenges came more from working with new printers in unknown regions than developing new ideas.

Here are a selection of the items produced.

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